Privacy Policy

Effective Date: 4 August 2026
Last Updated: 4 August 2026

JewelPatakha respects the privacy of its customers and website visitors. This Privacy Policy explains how we collect, use, store, disclose and protect personal information when individuals visit our website, place orders, contact us or otherwise interact with JewelPatakha.

This policy applies to personal information collected through:

  • The JewelPatakha website;
  • JewelPatakha’s official Instagram account;
  • JewelPatakha’s official WhatsApp number;
  • Email and telephone communications;
  • Customer reviews, enquiries and support requests; and
  • Information collected at exhibitions where that information is later entered into our digital systems.

This policy is intended to operate consistently with applicable Indian privacy and information-technology laws. India’s Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 have phased commencement dates. Accordingly, this policy has been drafted to support present compliance and readiness for provisions taking effect in later phases. 

The citations in this draft are provided for legal reference and may be removed from the version published on the website.

Privacy Highlights

  • We collect information needed to process orders, deliver products and provide customer support.
  • Payments are processed through Razorpay and participating banks or payment networks.
  • JewelPatakha does not intend to store full card numbers, CVVs, UPI PINs or banking passwords.
  • We may share information with payment processors, courier providers, website service providers and professional advisers where necessary.
  • We do not sell or rent customers’ personal information to advertisers.
  • Marketing messages will be sent only where legally permitted and may be unsubscribed from.
  • Customers may request access, correction, updating or deletion of eligible personal information.
  • Certain records may be retained where required for tax, accounting, fraud prevention, dispute resolution or legal compliance.
  • Reasonable security measures are used, but no online system can be guaranteed to be completely secure.
  • Privacy complaints may be submitted to the JewelPatakha Grievance Officer.

1. About JewelPatakha

JewelPatakha is operated by Swara Panchal, a sole proprietor.

Trade name: JewelPatakha
Proprietor: Swara Panchal
GSTIN: 24BIDPP8705M1ZW
Website: jewelpatakha.com
Business address: B/7, Siddhanath Park Society, Opp. Vaibhav Hall, Ghodasar, Ahmedabad, Gujarat – 380050, India
Customer-care email: swara@jewelpatakha.com
Customer-care telephone/WhatsApp: +91 92745 46265
Customer-service hours: Monday to Friday, 11:00 AM to 7:00 PM, excluding public holidays

For personal information for which JewelPatakha determines the purpose and manner of processing, JewelPatakha acts as the responsible business or “Data Fiduciary,” where that terminology applies under Indian law.

2. Personal Information We May Collect

Depending on how a customer interacts with us, we may collect the following information.

A. Identity and contact information

  • Full name;
  • Email address;
  • Mobile or WhatsApp number;
  • Billing address;
  • Shipping address;
  • City, state and PIN code;
  • Recipient name and contact details; and
  • GST or business information voluntarily supplied for an invoice.

B. Order and transaction information

  • Products ordered;
  • Product variations;
  • Order value;
  • Coupon or discount information;
  • Payment status;
  • Payment reference or transaction identification number;
  • Invoice details;
  • Shipping and tracking information;
  • Return, exchange, cancellation and refund history; and
  • Communications relating to the order.

C. Payment-related information

Payments may be processed through Razorpay, banks, card networks, UPI providers and other payment participants.

JewelPatakha may receive limited payment information such as:

  • Payment status;
  • Payment method;
  • Transaction reference;
  • Amount paid;
  • Refund status;
  • Bank or UPI confirmation; and
  • Limited masked payment details.

We do not intend to collect or retain:

  • Complete debit or credit card numbers;
  • Card PINs;
  • CVVs;
  • UPI PINs;
  • Banking passwords; or
  • OTPs used to authorise payments.

Razorpay separately processes personal and transaction information under its own privacy notice and terms as a payment-service provider. 

D. Website and technical information

When a person visits our website, we or our service providers may collect:

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Language preference;
  • Approximate location derived from IP address;
  • Pages viewed;
  • Products searched or added to cart;
  • Referring website or campaign;
  • Date and time of access;
  • Session information;
  • Cookie identifiers; and
  • Website error or security information.

E. Communications and customer-service information

We may collect information provided through:

  • Email;
  • WhatsApp;
  • Instagram messages;
  • Telephone conversations;
  • Contact forms;
  • Return or grievance forms;
  • Product-video consultation requests; and
  • Customer-support communications.

Telephone conversations will not ordinarily be recorded unless the customer is informed or recording is otherwise legally permitted.

F. Reviews and customer content

Where a customer voluntarily submits content, we may collect:

  • Product reviews;
  • Ratings;
  • Photographs;
  • Videos;
  • Testimonials;
  • Social-media tags;
  • Unboxing content; and
  • Responses to surveys or promotional campaigns.

G. Fraud-prevention information

We may collect and evaluate information relating to:

  • Repeated COD refusals;
  • Unusual transaction patterns;
  • Duplicate accounts;
  • Payment disputes or chargebacks;
  • False delivery claims;
  • Suspected account misuse;
  • Device or network indicators; and
  • Previous fraudulent or abusive activity.

3. Information Provided About Another Person

A customer may provide another person’s name, address and telephone number when sending a gift or arranging delivery to another recipient.

By providing another person’s information, the customer confirms that they are authorised to provide it for the purposes of:

  • Delivering the order;
  • Contacting the recipient regarding delivery;
  • Providing order-related assistance; and
  • Complying with applicable legal obligations.

The recipient’s information will not ordinarily be used for unrelated marketing merely because they received a gift.

4. How We Collect Personal Information

We may collect personal information:

  1. Directly from the customer;
  2. Through the JewelPatakha website;
  3. Through Instagram, WhatsApp, email or telephone;
  4. Through order, payment and checkout forms;
  5. Through cookies and similar technologies;
  6. From Razorpay and payment-service providers;
  7. From courier and logistics partners;
  8. From fraud-prevention and website-security providers;
  9. Through customer reviews and social-media interactions; and
  10. From information publicly shared with or about JewelPatakha, where its use is lawful.

5. Why We Use Personal Information

We may use personal information for the following purposes.

A. Processing and fulfilling orders

  • Confirming an order;
  • Processing payment;
  • Verifying COD orders;
  • Issuing invoices;
  • Conducting product quality checks;
  • Packaging and dispatching products;
  • Sharing tracking information;
  • Delivering orders; and
  • Communicating delivery updates.

B. Customer service

  • Responding to enquiries;
  • Providing product information;
  • Sharing available real-product photographs or videos;
  • Assisting with styling or product selection;
  • Handling complaints;
  • Processing cancellations;
  • Managing returns, exchanges and refunds; and
  • Issuing grievance reference numbers.

C. Website operation

  • Operating and maintaining the website;
  • Remembering cart and account preferences;
  • Improving page performance;
  • Identifying errors;
  • Providing account functions;
  • Securing the website; and
  • Preventing unauthorised access.

D. Business administration

  • Maintaining accounting and tax records;
  • Managing inventory;
  • Analysing product demand;
  • Improving services;
  • Training customer-support personnel;
  • Managing suppliers and service providers; and
  • Defending or enforcing legal claims.

E. Safety and fraud prevention

  • Verifying customer and order information;
  • Detecting suspicious transactions;
  • Preventing COD misuse;
  • Investigating chargebacks;
  • Preventing false return or delivery claims;
  • Protecting customers and JewelPatakha; and
  • Meeting payment-provider or legal requirements.

F. Marketing, where permitted

  • Sending information about new collections;
  • Sharing wedding and festive edits;
  • Sending restock alerts;
  • Communicating offers;
  • Providing abandoned-cart reminders;
  • Requesting product feedback; and
  • Personalising marketing based on preferences or past interactions.

6. Legal and Permitted Grounds for Processing

Depending upon the circumstances and applicable law, JewelPatakha may process personal information:

  • With the customer’s consent;
  • To fulfil an order requested by the customer;
  • Where the customer voluntarily provides information for a stated purpose;
  • To comply with legal obligations;
  • To prevent fraud or protect security;
  • To establish, exercise or defend legal claims; and
  • For another use permitted under applicable law.

Under the DPDP framework, consent is intended to be free, specific, informed, unconditional and unambiguous, expressed through clear affirmative action. Consent-based processing must also be limited to personal information necessary for the stated purpose. 

Where consent is the basis for processing, customers may withdraw it through the methods described in this policy. Withdrawal will not affect processing already lawfully undertaken before withdrawal.

7. Order Communications and Marketing Communications

Order and service communications

Customers may receive essential messages concerning:

  • Order confirmation;
  • Payment status;
  • COD verification;
  • Dispatch;
  • Delivery;
  • Returns;
  • Refunds;
  • Security;
  • Policy changes affecting an active order; and
  • Customer-service requests.

These operational communications are necessary to provide the requested service and may continue even where the customer has opted out of promotional marketing.

Promotional communications

Where legally permitted and appropriately consented to, JewelPatakha may send promotional communications through:

  • Email;
  • SMS;
  • WhatsApp;
  • Social-media messaging; or
  • Telephone.

Promotional communications may concern:

  • New arrivals;
  • Limited collections;
  • Wedding or festive edits;
  • Restocks;
  • Offers;
  • Styling ideas; and
  • Events or exhibitions.

8. Marketing Opt-Out

Customers may stop promotional messages by:

  • Using the unsubscribe link in an email;
  • Replying “STOP” or “UNSUBSCRIBE,” where supported;
  • Sending a request through WhatsApp;
  • Contacting swara@jewelpatakha.com; or
  • Changing applicable account or cookie preferences.

An opt-out request may take a reasonable period to apply across all systems.

A customer who opts out of marketing may still receive messages required to:

  • Complete an existing order;
  • Provide customer support;
  • Issue a refund;
  • Address security concerns; or
  • Meet legal obligations.

9. Cookies and Similar Technologies

The JewelPatakha website may use cookies, pixels, local storage and similar technologies.

A. Essential cookies

These may be necessary for:

  • Shopping-cart operation;
  • Checkout;
  • Account login;
  • Website security;
  • Session management;
  • Cookie preferences; and
  • Payment processing.

Disabling essential cookies may prevent the website from operating properly.

B. Preference cookies

These may remember:

  • Language;
  • Location;
  • Recently viewed products;
  • Account preferences; and
  • Display choices.

C. Analytics cookies

Where enabled, analytics tools may help us understand:

  • Website traffic;
  • Popular pages;
  • Product searches;
  • Device usage;
  • Technical errors; and
  • General visitor behaviour.

D. Advertising and social-media cookies

Where enabled and consented to, advertising or social-media tools may be used to:

  • Measure campaigns;
  • Understand advertisement performance;
  • Display relevant advertisements;
  • Prevent repeated advertisements; and
  • Connect website activity with social-media services.

10. Cookie Choices

Where required or appropriate, the website will display a cookie-consent or preference mechanism.

Customers may be able to:

  • Accept all cookies;
  • Reject non-essential cookies;
  • Choose cookie categories; or
  • Change preferences later.

Browser settings may also be used to block or delete cookies. Blocking cookies may affect shopping-cart, login or checkout functions.

Non-essential analytics or advertising technologies should not be enabled until the website owner has identified the tools being used and configured an appropriate consent mechanism.

11. Sharing Personal Information

JewelPatakha may share necessary personal information with the following categories of recipients.

A. Payment-service providers

Information may be shared with Razorpay, banks, UPI providers, card networks and fraud-prevention participants to:

  • Process payments;
  • Verify transactions;
  • Process refunds;
  • Prevent fraud; and
  • Resolve payment disputes.

B. Courier and logistics providers

Recipient name, address, telephone number and order-related information may be shared with courier companies and logistics aggregators to:

  • Create shipping labels;
  • Deliver parcels;
  • Send tracking updates;
  • Arrange reverse pickup;
  • Investigate delivery disputes; and
  • Manage lost or returned shipments.

C. Website and technology providers

Information may be processed by providers of:

  • Website hosting;
  • Ecommerce functionality;
  • Cloud storage;
  • Email delivery;
  • SMS services;
  • Security;
  • Backups;
  • Analytics;
  • Customer support;
  • Review systems; and
  • Technical maintenance.

D. Professional advisers

Information may be disclosed to:

  • Accountants;
  • Auditors;
  • Tax advisers;
  • Lawyers;
  • Insurers; and
  • Other professional advisers

where reasonably necessary for professional services or legal compliance.

E. Government and legal authorities

Information may be disclosed where required for:

  • Compliance with law;
  • Court or tribunal proceedings;
  • Regulatory requests;
  • Tax administration;
  • Fraud investigation;
  • Cybersecurity response;
  • Protection of rights or safety; or
  • Enforcement of lawful agreements.

F. Business restructuring

If JewelPatakha undergoes a lawful sale, transfer, merger or restructuring, relevant information may be transferred subject to appropriate confidentiality and applicable law.

12. No Sale or Rental of Personal Information

JewelPatakha does not sell or rent customers’ personal information to third parties for their independent advertising purposes.

This does not prevent JewelPatakha from using service providers to perform functions on its behalf, provided they receive only information reasonably necessary for the relevant service and are subject to appropriate obligations.

13. Independent Third-Party Services

Some third parties process information under their own privacy policies and may act independently in relation to certain activities.

These may include:

  • Razorpay;
  • Banks;
  • UPI applications;
  • Card networks;
  • Courier providers;
  • WhatsApp;
  • Instagram;
  • Google services; and
  • Other external platforms used by the customer.

JewelPatakha does not control every processing activity undertaken independently by those third parties.

Customers should review the third party’s applicable privacy notice before using its services.

14. Social-Media Interactions

When a person interacts with JewelPatakha through Instagram, WhatsApp or another social-media platform:

  • The platform may independently collect information;
  • Public comments may be visible to other users;
  • Messages may be stored by the platform;
  • Platform cookies and tracking may apply; and
  • The platform’s own privacy terms will govern its independent processing.

Customers should avoid posting publicly:

  • Order numbers;
  • Addresses;
  • Telephone numbers;
  • Payment details; or
  • Other sensitive information.

JewelPatakha may ask the customer to continue the conversation privately through email or WhatsApp.

15. Customer Photographs, Reviews and Testimonials

Where a customer voluntarily submits a review, photograph, video or testimonial, JewelPatakha may use it for the purpose for which it was submitted, such as:

  • Displaying a product review;
  • Responding to feedback;
  • Resolving a complaint; or
  • Verifying a return claim.

JewelPatakha should obtain additional permission before using an identifiable customer photograph or video in:

  • Paid advertisements;
  • Website banners;
  • Promotional reels;
  • Influencer campaigns; or
  • Other marketing beyond the context in which it was originally submitted.

A customer may withdraw future marketing permission by contacting JewelPatakha. Withdrawal will not necessarily require recall of material already lawfully printed, published or distributed before the request was received.

16. Data Retention

JewelPatakha will retain personal information only for as long as reasonably necessary for the relevant purpose or as required by law.

The following indicative periods may apply:

Information categoryIndicative retention period
Active customer accountWhile the account remains active
Inactive customer accountUp to 3 years after last meaningful activity, unless earlier deletion is requested or longer retention is required
Order, invoice, tax and payment recordsFor the period required by tax, accounting and other applicable laws; ordinarily up to 8 years
Returns, refunds and complaintsUp to 5 years after closure, or longer where a dispute continues
General enquiriesUp to 24 months after the last communication
Marketing contact informationUntil consent is withdrawn or the information is no longer reasonably required
Abandoned-cart informationOrdinarily up to 90 days, unless the cart becomes an order or longer retention is consented to
Security and fraud-prevention recordsFor as long as reasonably necessary to prevent and investigate misuse
Customer reviewsWhile the review remains relevant, unless deletion is requested and legally appropriate

Information may be retained for a longer period where necessary to:

  • Comply with law;
  • Respond to a legal notice;
  • Resolve a dispute;
  • Investigate fraud;
  • Enforce a contract; or
  • Establish, exercise or defend a legal claim.

When information is no longer required, JewelPatakha will take reasonable steps to delete, anonymise or securely dispose of it.

17. Data Security

JewelPatakha intends to use reasonable administrative, organisational and technical measures appropriate to the nature of the information processed.

Measures may include:

  • Restricted access to customer information;
  • Password protection;
  • Access controls;
  • Secure payment processing;
  • SSL or HTTPS website encryption;
  • Security updates;
  • Malware and firewall protection;
  • Data backups;
  • Staff confidentiality;
  • Fraud monitoring; and
  • Review of service providers.

The DPDP framework requires a Data Fiduciary, when the relevant provisions apply, to use reasonable security safeguards to prevent personal data breaches. 

However, no website, transmission method or storage system can be guaranteed to be completely secure. Customers should also protect their passwords, devices and payment credentials.

18. Personal Data Breach

A personal data breach may include unauthorised access, disclosure, loss, alteration or destruction of personal information.

Where JewelPatakha becomes aware of a breach, it may:

  1. Investigate the incident;
  2. Take steps to contain it;
  3. Secure affected systems;
  4. Work with technology and service providers;
  5. Preserve relevant evidence;
  6. Assess likely risks;
  7. Notify affected individuals where required; and
  8. Notify the appropriate authority where required by applicable law.

Customers should promptly report suspected account misuse, fraudulent messages or unauthorised order activity.

19. Fraudulent Messages and Payment Safety

JewelPatakha will never ask a customer to disclose:

  • UPI PIN;
  • Card PIN;
  • CVV;
  • Banking password;
  • Net-banking password; or
  • OTP intended to authorise a payment.

Customers should be cautious of persons claiming that a refund requires:

  • Scanning a QR code;
  • Installing an unknown application;
  • Sharing screen access;
  • Entering a UPI PIN to receive money; or
  • Sharing an OTP.

A genuine refund does not require a customer to disclose confidential payment credentials.

20. Cross-Border Processing

Some website, communication, analytics, social-media, cloud or payment-service providers may process or store information outside India.

Where cross-border processing occurs, JewelPatakha will use service providers and transfer arrangements permitted under applicable Indian law.

The DPDP Act allows the Central Government to restrict transfers to notified countries or territories, while other Indian laws may impose higher restrictions for particular information or sectors. 

21. Children’s Privacy

The JewelPatakha website and products are intended for adults.

Individuals below 18 years should not independently:

  • Create an account;
  • Place an order;
  • Submit payment details; or
  • Provide personal information

without the involvement of a parent or lawful guardian.

Where JewelPatakha knowingly processes a child’s personal information and applicable law requires verifiable parental consent, JewelPatakha will seek such consent or delete the information where appropriate.

JewelPatakha does not knowingly intend to engage in behavioural monitoring or targeted advertising directed specifically at children.

22. Customer Rights and Requests

Subject to applicable law and the commencement of relevant statutory provisions, a customer may request:

  • Confirmation of whether personal information is being processed;
  • A summary of eligible personal information;
  • Correction of inaccurate information;
  • Completion of incomplete information;
  • Updating of outdated information;
  • Deletion or erasure of eligible information;
  • Withdrawal of consent;
  • Opt-out from marketing;
  • Information about relevant service-provider categories; and
  • Grievance redressal.

The DPDP Act provides for access, correction, updating, erasure and grievance rights, subject to applicable procedures and lawful retention requirements. 

23. How to Submit a Privacy Request

Privacy requests may be sent to:

Email: swara@jewelpatakha.com
WhatsApp: +91 92745 46265

The request should include:

  1. Full name;
  2. Registered email address or telephone number;
  3. Order or account number, where applicable;
  4. Nature of the request;
  5. Information concerned; and
  6. Any supporting details needed to identify the relevant record.

Customers should not send Aadhaar, complete card details or other highly sensitive documents unless JewelPatakha specifically establishes that limited verification is necessary and provides a secure method.

24. Identity Verification

Before fulfilling a privacy request, JewelPatakha may take reasonable steps to verify that the requester is the person concerned or is authorised to act on that person’s behalf.

Verification may use:

  • Registered email confirmation;
  • Registered mobile confirmation;
  • Order information;
  • A limited proof of transaction; or
  • Another proportionate method.

JewelPatakha will not request more information than reasonably necessary for verification.

25. Correction and Updating

Customers are responsible for providing accurate information.

A customer should promptly request correction where:

  • The shipping address is incorrect;
  • The mobile number has changed;
  • The email address is outdated;
  • The account name is inaccurate; or
  • Other information is incomplete or misleading.

An address correction requested after dispatch may not be operationally possible and may be governed by the Shipping and Delivery Policy.

26. Deletion and Erasure Requests

A customer may request deletion of eligible personal information.

JewelPatakha may be unable to delete information immediately where retention is necessary for:

  • Tax or accounting compliance;
  • Processing an active order;
  • Managing a return or refund;
  • Preventing fraud;
  • Resolving a complaint;
  • Responding to legal proceedings;
  • Enforcing a contract; or
  • Another lawful requirement.

Where complete deletion is not possible, JewelPatakha may restrict unnecessary use and retain only the information reasonably required.

27. Withdrawal of Consent

Where processing is based on consent, the customer may withdraw consent by contacting JewelPatakha or using the available preference mechanism.

Withdrawal will apply to future processing and will not invalidate processing lawfully undertaken before withdrawal.

Withdrawing information necessary to provide an active service may affect JewelPatakha’s ability to:

  • Process a new order;
  • Maintain an optional customer account;
  • Send requested restock alerts; or
  • Provide a particular voluntary service.

Withdrawal will not prevent JewelPatakha from processing information where another lawful basis or legal requirement applies.

28. Account Passwords

Where customer accounts are available, customers are responsible for:

  • Creating a strong password;
  • Keeping it confidential;
  • Avoiding password reuse;
  • Logging out from shared devices;
  • Informing JewelPatakha of suspected misuse; and
  • Maintaining control over the registered email and mobile number.

JewelPatakha will not be responsible for unauthorised activity caused solely by the customer voluntarily sharing login credentials, subject to applicable law and JewelPatakha’s own security obligations.

29. Links to Other Websites

The JewelPatakha website may contain links to:

  • Instagram;
  • WhatsApp;
  • Payment pages;
  • Courier-tracking pages; and
  • Other third-party websites.

JewelPatakha is not responsible for the independent privacy practices of external websites.

Customers should review the privacy notice of the third party before providing information.

30. Changes to This Privacy Policy

JewelPatakha may update this Privacy Policy because of:

  • Changes in law;
  • New website features;
  • New payment or courier providers;
  • New marketing tools;
  • Changes in data practices;
  • Security improvements; or
  • Operational changes.

The updated policy will be published with a revised “Last Updated” date.

Where a change materially affects consent-based processing, JewelPatakha will seek fresh consent where required.

31. Privacy Complaints and Grievance Redressal

Privacy complaints may be submitted to:

Dipak Panchal
Grievance Officer, JewelPatakha

Email: swara@jewelpatakha.com
Telephone/WhatsApp: +91 92745 46265
Working hours: Monday to Friday, 11:00 AM to 7:00 PM, excluding public holidays
Postal address: B/7, Siddhanath Park Society, Opp. Vaibhav Hall, Ghodasar, Ahmedabad, Gujarat – 380050, India

The complaint should include:

  • Customer’s name;
  • Registered contact information;
  • Description of the privacy concern;
  • Relevant order or account details;
  • Previous correspondence; and
  • Requested resolution.

A ticket or complaint reference number will be issued.

Unresolved complaints may be escalated to:

Swara Panchal
Proprietor, JewelPatakha
Email: swara@jewelpatakha.com

Nothing in this policy prevents an individual from approaching a competent authority or exercising a remedy available under applicable law.

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